Experience Augmented Reality

Augmented Reality is any technology that allows a user to project virtual objects onto real space.

There are multiple platforms for building AR apps, each with their tradeoffs. Web AR is the most accessible because it works with browsers, however you won’t get the level of control built-in AR (AR Glasses ) offers.

Augmented Reality (AR) projects virtual objects onto real space. Virtual Reality (VR) is a fully immersive virtual environment, the user enters a digital environment.

Mixed Reality (MR) is similar to Augmented Reality but the difference is that MR allows you interact with virtual objects whereas with AR you can only view the objects

To use AR services, consumers typically need a smartphone or tablet with a camera, sufficient processing power, and graphical capabilities. Most modern devices meet these criteria. AR smart glasses and MR headsets are also designed to run AR apps.

On the software side, AR applications can be standalone apps or web-based solutions that run on standard web browsers without the need for additional downloads, making AR accessible to a wide audience.

AR services significantly enhance customer experience in e-commerce and retail by offering immersive, interactive shopping experiences. Customers can visualize products in their own space, like seeing how a piece of furniture looks in their living room or how a clothing item fits.

This visualization aids in making more informed purchasing decisions, increasing satisfaction and reducing return rates.

Implementing AR services offers businesses several benefits, including increased engagement, higher conversion rates, and enhanced customer satisfaction. AR can make shopping experiences more interactive and fun, help in product visualization, provide detailed product information, and enable virtual try-ons.

These capabilities can differentiate a brand, lead to more informed consumer choices, and foster a stronger connection between the consumer and the product.

Yes, AR services can be integrated into existing digital platforms through SDKs (Software Development Kits) and APIs (Application Programming Interfaces) provided by AR technology providers.

This integration allows businesses to add AR features directly into their websites, mobile apps, or social media platforms, offering seamless experiences for users to engage with AR content without leaving the application or platform they are on.
These capabilities can differentiate a brand, lead to more informed consumer choices, and foster a stronger connection between the consumer and the product.